Brunswick Corporation begins 2024 with 15 new product launches

Only three weeks into 2024, Brunswick Corporation has debuted 15 new products from across its brands at major global trade shows.

The company is due to discuss its new product launches during the company’s 2023 full year and fourth quarter earnings on 1 February 2024 at 10am CST.

Mercury Marine has introduced its most powerful Avator electric outboard models yet, the 75e and 110e (pictured above), which made global debuts at the 2024 Consumer Electronics Show (CES) and featured in regional launches at both the Toronto Boat Show and boot Düsseldorf 2024 boat show.

Mercury now has five Avator engine models in its lineup and showed a concept for a larger and more powerful electric outboard at CES and Dusseldorf. Additionally, Mercury has just announced the new 9.9hp Pro Kicker conventional outboard at the Toronto International Boat Show (19-28 January 2024).

Simrad showed the NSX Ultrawide multi-function display for the first time on a Sea Ray boat at CES. The 16:9 aspect ratio display is available in 12-inch and 15-inch screen sizes. It was also present on the Navico Group exhibit at the Düsseldorf show and was featured in several OEM displays, and it will be at many upcoming major shows, including the Miami Boat Show (14-18 February 2024).

Simrad NSX Ultrawide
NSX Ultrawide

Sea Ray launched its new SDX 270 and SDX 270 Surf models in early January at the Atlanta Boat Show. The SDX 270 Surf is the first SDX model to feature the Mercury Marine MerCruiser Bravo 4S forward-facing drive and innovative surf control system designed jointly by Mercury Marine and Navico Group.

Princecraft, the aluminium boat market leader in Canada, unveiled the Vectra 23 WRL pontoon, the innovative Ventura 230 WRL hybrid fishing boat, and the Avator-powered Brio 17 during a media event in Toronto, while Brunswick’s Harris pontoon brand launched its most premium model, the all-new Crowne 250, in early January and won an NMMA Innovation Award at the Minneapolis Boat Show. Lowe Boats also announced the new RS Pontoon series that features six models ranging from 23ft to 27ft, and is aimed at the entry-level market.

“We know consumers continue to appreciate innovative new products and technology, and Brunswick is entering 2024 by introducing industry-leading new products at a rapid pace, some of which have already captured major awards and set new benchmarks in their respective categories,” says Dave Foulkes, Brunswick Corporation CEO. “We have no plans to slow down, with a number of major announcements still to come at the Miami International Boat Show in February.”

Freedom Boat Club has also begun 2024 with continued expansion, announcing two new Spanish locations in Bilbao-Getxo and Almería-Almerimar – marking the 14th and 15th locations in the country.

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This article was written and/or edited by the UK-based MIN team.

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