Cannes 2023: Brunswick Corporation reports success and records

Brunswick Corporation credit Freedom Boat Club

Brunswick Corporation has reported a ‘record-setting display’ during the recent 2023 Cannes Yachting Festival, with outboard engine market share gains and major new product launches.

In addition, Brunswick Boat Group launched Navan, its new premium adventure boat brand, which is part of the Quicksilver family. The first two models in the Navan line-up, the C30 and S30, went on display to the public, with Brunswick reporting that ‘orders exceeded expectations’ during the show.

Sea Ray, Boston Whaler, Navico Group, and the Company’s newest acquisition, Flite, all had displays at the event, and many Brunswick products made their European debuts, including the Mercury Racing 500R, Boston Whaler 405 Conquest, Heyday H22, Sea Ray Sundancer 370, SLX400, SLX 260, and many more.

The 2023 edition of the annual Cannes Yachting Festival, Europe’s largest in-water boat show, ran from 12-17 September 2023 and saw over 700 boats on display, including 130 previews. The organisers of the Cannes Yachting Festival recently confirmed changes to the show layout for September 2024, due to ongoing modernisation works at the old port.

Brunswick says that Mercury Marine set another record for engine share at this year’s event, with 66 per cent of the outboard engines on display. This also marks the third consecutive year that Mercury has set a record share in Cannes as demand continues to be strong for high-horsepower Mercury propulsion from European boat builders and consumers.

Quicksilver and Veer boats with Avator electric outboard engines were also displayed during the show and on the water during a two-day Brunswick media event.

“Cannes continues to be a very important show for our brands, and Brunswick again had an outstanding event with more Mercury engines on display than ever before, as well as an enthusiastic response from our channel partners to our Navan launch,” says Dave Foulkes, Brunswick Corporation CEO.

“Our premium boat models, including the Boston Whaler 405 Conquest and the Sea Ray 370 Sundancer, received high interest during the show, and the response to all our products from consumers, media, and dealers during the event was very strong and a testament to our continued growth in Europe.”

Additionally, Brunswick’s Freedom Boat Club, Sea Ray, Boston Whaler, Navico Group and Mercury Marine teams hosted the annual Women on the Water event celebrating the outstanding achievements of women in Brunswick and the broader industry, and the importance and encouragement of greater diversity within the marine industry.

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