Crestliner Boats names general manager

Headshot of a man smiling to the camera with a calm lake in the background.

Crestliner Boats, a division of Brunswick Corporation, has appointed Jason Oakes as general manager of Crestliner Boats. In his role, Oakes will be responsible for leading and expanding the Crestliner brand.

Oakes has an established tenure with Brunswick and previously served as director of marketing for Lund Boats.

“Jason is an established leader with a proven track record of success within the aluminium boat category,” says Dirk Hyde, president of Aluminum Boat Group, Brunswick Corporation. “The experience Jason brings aligns well with our vision of expanding the Crestliner legacy and delivering exceptional on-water experiences for our consumers.”

Oakes adds: “I am thrilled to join the talented team at Crestliner, and this is an exciting opportunity to lead the brand as we seek to attract future generations of anglers and boaters. The Crestliner brand has a strong dealer network and reputation for strength and durability. I look forward to continuing to deliver the same high-level experiences our loyal consumers have come to know and expect.”

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