ePropulsion acquires its UK distributor


ePropulsion has become the majority shareholder of ePropulsion UK, its distributor for electric marine products across the United Kingdom.

As a result of the acquisition, ePropulsion says it will have closer collaboration with the UK dealer network headed up by Steve Bruce, managing director for ePropulsion UK, from its base in Hamble, Hampshire.

Bruce will become Global OEM sales director, reporting directly to ePropulsion CEO Danny Tao. The firm says the acquisition enables ePropulsion to expand its OEM capabilities and market exposure in the UK, a territory which has contributed to the company’s 200 per cent sales growth in 2021 and continues to be one of the leading markets in Europe.

As the managing director for ePropulsion UK, Steve and his team have grown the UK dealer network for the company, most recently adding 15 new dealers to the business.

“ePropulsion UK has been a driving force in our expansion and robust offering in the United Kingdom,” says CEO Tao. “We’ve worked closely with Steve and his team for a number of years and are extremely pleased to continue the relationship and collaborate on a closer level as we continue to strengthen our distribution across key markets.”

Bruce (pictured left) says: “The team here at ePropulsion UK are very excited about the merger and our new role as Group OEM Division. ePropulsion UK is ideally located on the River Hamble with showroom and workshop facilities in what is fast becoming the UK epicentre of electric boating. Following on from the rapid growth we have experienced here in recent years, through our network of authorised boatbuilders, dealers and installation/service agents, we look forward to developing the ePropulsion offering for boatbuilders around the world.”

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