Freedom Boat Club pursues Australian expansion

Freedom Boat Club is opening its newest location in Brisbane, Australia. This one will be at Rivergate Marina, on the Brisbane River. It’s part of the company’s strategy to help sustained growth in the marine industry by expanding access to the boating lifestyle.

“The addition of this location in the heart of Brisbane is a significant step in our growth strategy across Australia,” says David Kurczewski, general manager, Freedom Boat Club – APAC Region.

This announcement marks the second owned and operated location for franchise partner Brett Bolton.

“We are excited to further expand our footprint in Brisbane with this new location,” says Bolton. “The Brisbane River offers an unparalleled city setting for boating, and we are eager to provide an easy, affordable way for people to explore it. Our members will benefit from not only access to top-tier boats, but also expert guidance and a community of passionate boating enthusiasts who share the same love for the water.”

Industry must adapt to changing consumers as boat membership clubs expand 10 October 2024

The Rivergate location has been chosen to offer access to the city sites while still being able to cruise island destinations in Moreton Bay.

“By partnering with one of our many successful franchise owners to launch another marquee Freedom Boat Club location, we are taking a positive step toward making boating more accessible to a broader audience and driving the future of the industry forward,” says Will Sangster, president of business acceleration in the Brunswick Corporation.

Freedom Boat Club offers its members access to its fleet without the hassle of maintenance, storage, or upkeep. It recently celebrated its 35th anniversary.

“Brett and his team have built an outstanding reputation for service excellence, and we are confident that this new site will provide immense value to the local boating community. As demand for membership-based boating services continues to rise, we are thrilled to offer members access to some of the most sought-after boating destinations in the region,” says Kurczewski.

The new location will open its doors on 10 January, 2025