Greenline Yachts announces new CEO and factory expansion

Greenline CEO Matjaz Grm and team in front of Greenline Yachts logo

Greenline Yachts has appointed Matjaž Grm as CEO to lead its business expansion.

The announcement follows the departure of general manager Ziga Petac, who left the company in December 2022. 

Major shareholder Vladimir Zinchenko and his partners at the SVP Group, owner of Greenline Yachts, have decided on an ambitious business plan for the next five to eight years, which includes new model launches (in the mid-to-large size range) and investment in both new and existing production facilities.

Zinchenko says: “With the demand for larger yachts, it is time to also have access to the water. We have been looking for a coastal location site where we can build a further production facility. We have identified potential sites in both Slovenia and Croatia and will start this project within the next 12 to 14 months.”

New CEO Grm has been brought on board to lead the company’s expansion. “I am thrilled to be joining the most innovative and responsible boat brand in the world,” he says. “Greenline Yachts provide the only complete fleet available with alternative or conventional propulsion systems – and with plans to grow the model range and production facilities… I look forward to growing our business network and ground-breaking product portfolio together with our world class team.”

Slovenia-born Grm has more than 13 years’ experience in various positions in the sporting goods and nautical sector and spent 14 years in the caravan sector as S&M executive director with Adria, which became the leading RV brand in Europe under his leadership. Grm brings a wealth of strategic, operational and multifunctional knowledge to the business and will focus on connecting Greenline’s brand, sales and product management with operational strategies.

Luca Raumland, who joined the company in 2017 and served since then as head of sales and marketing, takes the position of chief sales & marketing officer and will manage sales, marketing and business development. 

Peter Meyer, owner of Boatyard Solutions, also joins the new management team as interim COO for the next 12 months. Meyer is a German production consultant with 35 years’ experience in production and purchase in the nautical sector.

Zinchenko will take over a role on the advisory board and focus on the new shipyard development. 

Greenline is the only range of yachts to offer H-Drive as well as full E-Drive. The company’s vision is to continuously shape the future of responsible boating by being the most innovative and responsible boat brand in the world.

Visit Greenline Yachts at boot Düsseldorf at Stand 1B31 in Hall 1.

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