Groupe Beneteau carves out market segments, with new leaders

Three men in suits from Groupe Beneteau as the boat division reorganises

Groupe Beneteau is reorganising its boat division. It’s going for a three business segment approach with sailing (monohulls and multihulls), dayboating (motorboats from 20 to 40 feet for day cruising), and ‘real estate on the water’ (motoryachts from 40 to 80 feet). This follows its recent election of Catherine Pourre as chairwoman of the board of the company.

The company says that this is in reaction to a rapidly evolving market, and will allow it to become a multi-specialist player in the boating industry.

In this context, Groupe Beneteau has announced several appointments.

Clément Himily (pictured centre above) has become general manager of the sailing business unit. With over 15 years experience in the industry, Himily joined Groupe Beneteau in 2017. He developed the Construction Navale Bordeaux site, for which he became general manager in 2020, against a backdrop of transformation and growth for the Lagoon and Excess brands. He has previously held a number of operational management positions for food industry groups such as Mondelez International and Danone.

The dayboating business unit will be run by Yannick Madiot as general manager (pictured left). Madiot is familiar with Groupe Beneteau, having held the position of vice president finance and administration for Beneteau USA for eight years from 2002. In 2010, he returned to France to join the WEIR Group, where he was successively CFO and then MD of the safety valves business. Madiot also held the position of operations director for North America within the boat division of the Groupe Beneteau between 2019 and 2021.

Michelangelo Casadei is now general manager of the real estate on the water business unit (pictured right). He joins Groupe Beneteau after more than 20 years experience in the automotive and marine industries. Casadei was leading the Finnish plant and operations of the Nautor Swan Group between 2021 and 2024. Prior to this, he worked for the Ferretti Group between 2008 and 2021 as both quality and engineering director.

Continue reading about Groupe Beneteau.

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This article was written and/or edited by the UK-based MIN team.

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