Woman and man stand on the deck of a catamaran yacht under clear blue skies, promoting Sunreef at Cannes Yachting Festival.

Gulf Craft partners with Italian communication agencies

Gulf Craft has appointed two Italian communications agencies, Studio EffeErre and Sculati & Partners, as its partners for Europe as part of its ongoing expansion strategy.

The two communications companies have been entrusted with the press office activities for the European region, overseeing the communications for the Majesty, Nomad, Oryx and Silvercraft brands.

Gulf Craft Majesty 175

Over the last 10 years, Gulf Craft has entrusted the two agencies with the management of media relations for non-continuous periods on the occasion of specific events or boat shows. At the beginning of 2022, thanks to the agencies’ experience, Gulf Craft confirmed the collaboration for the entire year.

The agencies, Studio EffeErre and Sculati & Partners, will work in close synergy, Gulf Craft has said. The two agencies will be responsible for communicating the brand’s activities in industry media, through targeted initiatives, events and media relations during the main European boat shows, and will be coordinated by ASDA’A-BCW, Gulf Craft’s central PR agency partner based in Dubai.

The news comes as Gulf Craft recently doubled its production capacity.

 - Marine Industry News
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