ICOMIA launches new ‘smart marinas guide’ for digital age

The ICOMIA Marinas Group (IMG) has produced a Smart Marinas Guide, produced by IMG members, to assist marinas in navigating the digital transformation of the industry.

The International Council of Marine Industry Associations (ICOMIA) is the international trade association representing the global marine industry. The IMG is an ICOMIA committee that seeks to improve the quality of the recreational boating experience through the development of marinas, yacht harbours, boatyards and small boat launching ramps.

The guide has been produced by IMG members and looks at the future of marinas, why the digital transformation matters, why everyone is talking about it and what marinas can start doing now to prepare themselves.

“The ‘Smart Marinas Program’ was first introduced to IMG in October 2019, in light of a pressing need for the marina industry to respond to technological developments,” says Martinho Fortunato of IMG. “[These developments include] digital transformation processes that enhanced efficiency and seamless user experiences all across the transportation and hospitality industries.

“We realised that there is clearly considerable scope for ICOMIA to assume a global role in developing programs on crucial marina-related issues such as interconnection, data collection, and sustainability.”

To kick off the process for the future work needed in terms of regulation, policy making, and development of best practices, IMG has started by developing this guide outlining the vision and defining some basic terms.

The ICOMIA Marinas Group Smart Marinas Guide is available to download for free from today (5 October 2023).