Italian yard Apreamare appoints comms company
Family-owned Italian shipyard Apreamare has selected Milan-based communications agency Sculati & Partners to handle its social media management, digital PR, and media relations.
Apreamare’s history goes back to 1849 in Sorrento, when Giovanni Aprea started to hand build fishing, rowing, and sailing boats, basing his craft on the shape and form of the traditional “gozzo sorrentino”. The company specialises in the construction of traditional Sorrentine planing boats.
Sculati & Partners has a deep knowledge of the yachting industry. The company will work with Apreamare’s management team and the marketing consultant firm The Thinking Factory on the coordination and implementation of media relations and digital PR, and the management of the website and social channels. The goal is to support the shipyard in consolidating the brand at both national and international levels.
