JST raises a glass to new partnership

The Jubilee Sailing Trust (JST) has announced a new partnership with online wine merchant, Swig Wines, which will raise funds for the sailing charity each time a special selected case of wines is purchased.

Swig Wines worked with the JST’s onshore and offshore teams to put together the charity case, with individuals nominating their favourite wine for inclusion, aiming to build stories behind each bottle to connect Swig’s customers with some of the real lives behind the charity.

Ben Ransom, first mate on SV Tenacious, the JST’s tall ship, explains: “Sailing is all about letting your hair down and enjoying leisure time – and what better way to do that than with a nice glass of wine. We were approached by Swig and asked to choose a wine that meant something to us – so naturally we chose something that is full of flavour, adds excitement but suitable for everyone – just like Tenacious. Plus, we’re pleased to be able to raise valuable funds too.”

“The JST is entirely funded by private donations so we rely on the kindness of businesses like Swig to support us through their own enterprise,” says Patrick Fleming, JST’s chief executive. “This relationship provides a great connection to a great business with a well-aligned ethos. Swig is all about finding those unknown or undiscovered wines and letting others enjoy them. Similarly, JST is all about offering new experiences to those who may never otherwise of had the chance. We are very much looking forward to integrating them with our business.”

Robin Davis, founder of Swig Wines, comments: “We heard about the JST and the great work they do, so we wanted to do our bit to support them. We know the past 18 months have been hard for charities, just like it has been in the hospitality sector, so it seemed a great opportunity to reach out and support one another. It’s been great fun matching the JST team with their favourite wines and some lovely stories have emerged too – we cannot wait to share them with our customers.”

For each case sold, Swig will donate £20 to the JST.