Lowrance launches new, easy-to-use HOOK2 Fishfinder/Chartplotter Series

New HOOK2 Sets the Standard For Ease of Use and Affordability.

Lowrance®, a world-leading brand in fishing electronics since 1957, announced today the new HOOK2 series of fishfinders/chartplotters, delivering a new standard for ease of use and affordability.

At the heart of the world’s easiest-to-use HOOK2 fishfinder/chartplotter series is Lowrance Autotuning sonar — a new, game-changing solution that actively corrects sonar settings for the clearest underwater view. Now, anglers can spend more time fishing and less time making manual adjustments to their sonar settings. Most models also feature full navigational capability with a pre-loaded charting selection.

HOOK2 is not only easy-to-use, it’s also a powerful performer on the water. Anglers can cover more water in less time with 2X wider sonar coverage with new Lowrance wide-angle Broadband SounderTM and CHIRP sonar — providing more sonar coverage than most fishfinders on the market today. SideScan and DownScan ImagingTM complete the HOOK2 sonar arsenal on select models, ensuring anglers can view life-like images of fish-holding structure to both sides and below the boat.

The new HOOK2 series will be available in three easy-to-install, value-priced sonar categories to meet every angler’s needs — 3-in-1 sonar with High CHIRP, SideScan and DownScan Imaging; 2-in-1 sonar with High CHIRP and DownScan Imaging; and proven Broadband SounderTM, respectively known as TripleShotTM, SplitShotTM and Bullet. The Bullet 4-inch models have an eye-catching, new wide-screen design, providing additional detailed sonar history versus previous vertical 4-inch display models.

HOOK2 fishfinder/chartplotters will be offered in 12-, 9-, 7-, 5- and 4-inch display sizes, and most models will feature full navigational capability. Pre-loaded with base map charting, with the ability to upgrade or buy a mapping bundle, Hook2 is the easiest to use fishfinder in the world, simply unbox and fish.

HOOK2 fishfinder-only models – with the exception of the sonar-only HOOK2 4x Bullet – include a built-in GPS Plotter (without charts) for saving waypoints, following trails and navigating to favorite fishing spots.

“With HOOK2, our goal was to capture the spirit of the Lowrance customer who values enhanced sonar and imaging, simple controls and clear displays – all at an extremely competitive price,” said Leif Ottosson, CEO, Navico. “From Autotuning sonar settings, wide-angle sonar with double the coverage of most fishfinders and the easiest-to-use, push-button design, HOOK2 combines powerful performance and simplicity into a fishfinder every angler will love.”

Ranging in price from €109 to €1,499 ex VAT and scheduled for January 2017 delivery.

For more information on HOOK2 or the entire Lowrance line of marine electronics or to locate an authorized Lowrance dealer, please visit www.lowrance.com.

About Lowrance: The Lowrance® brand is wholly owned by Navico, Inc. A privately held, international corporation, Navico is currently the world’s largest marine electronics company, and is the parent company to leading marine electronics brands: Lowrance, Simrad Yachting, B&G and GoFree. Navico has approximately 1,500 employees globally and distribution in more than 100 countries worldwide. www.navico.com