Lowrance unveils next gen fishing system

Lowrance HDS Pro onboard a RIB

Lowrance has rolled out its next generation of fishing electronics. The new HDS PRO chartplotter/fishfinder, the highest resolution ActiveTarget 2 live sonar and ultra high-definition Active Imaging HD, are designed to provide anglers with the complete package of the latest fishfinding technology.

HDS PRO forms the heart of the Ultimate Fishing System, offering full networking and bow-to-stern boat control spanning trolling motors, autopilots, engines, radar, communications, and connectivity and control of PowerPole shallow water anchors. The new HDS PRO introduces new chart overlays for the Lowrance ActiveTarget scout mode and Ghost 360. Additionally, HDS PRO reintroduces the 10-inch display, with a new form factor and aspect ratio.

ActiveTarget 2 is the newest update to the award-winning ActiveTarget live sonar that was unveiled in 2020. Active Target 2 provides higher-resolution views of fish movement and structure and enables anglers to quickly recognise if lures and techniques are working in real-time, allowing them to make adjustments to get fish to strike. It delivers a smoother and more consistent image across the entire range, with full live-action picture in forward, down and scout views. Additionally, HDS PRO allows for the use of two systems at the same time giving even more views simultaneously.

Active Imaging HD rounds out the suite of products with the clearest images of fish and structure from Lowrance CHIRP sonar, SideScan and DownScan imaging. Additionally, a new FishReveal SideScan view is now available with a new S3100 sonar module, in addition to the DownScan Fish reveal view, helping anglers easily identify fish targets to the sides and beneath the boat.

“All of these new technologies we are introducing are aimed at helping anglers find, see and catch more fish, by providing the full suite of tools and the highest resolution and clearest images of fish and structure to date,” says Jeremiah Clark, VP & general manager, fishing systems at Navico Group. “Lowrance continues to innovate with remarkable new products and offerings, and we are confident anglers will love these latest products.”

HDS PRO offers complete bow-to-stern control on a SolarMAX HD touchscreen, which provides sonar images of fish and structure from the Active Imaging HD and ActiveTarget 2 live sonar technologies, along with detailed chart information that is easy to see from any angle, in direct sunlight and through polarised lenses.

For anglers across Europe, powerful, intuitive charts are key to any fishing system. HDS PRO comes pre-loaded with base maps, and the option to upgrade to either C-MAP Discover or Reveal. C-MAP charts bring great routes, social layers, and even real-time mapping with the powerful Genesis Live. Additionally, the new overlay options will give anglers a completely new view with ActiveTarget scout mode or ghost 360 modes directly overlaid on the chart screens. HDS PRO is also compatible with Navionics and other chart suppliers.

The HDS PRO fishfinder is available in 9-inch, all new 10-inch, 12-inch and 16-inch display sizes. Prices start at £1,900 RRP including VAT.

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This article was written and/or edited by the UK-based MIN team.

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