MarineMax expands in the Florida Keys

MarineMax, which bills itself as the world’s largest recreational boat and yacht retailer, is expanding across Islamorada, Florida, with the addition of dealership Native Marine.

Native Marine was founded by Florida Keys natives Tommy, Sarah, and Brett Brashares. As an authorised Boston Whaler and Mercury Marine dealer, the firm operates from Tavernier to Key West.

“We are thrilled to welcome Native Marine into the MarineMax family,” says Christian Gonzalez, MarineMax district president. “This aligns seamlessly with our mission to offer an unmatched boating lifestyle to enthusiasts across Florida. Native Marine’s dedication to customer satisfaction and their deep roots in the local community make them an ideal addition to the MarineMax network.”

The expanded MarineMax presence in Islamorada will provide customers with a wider range of services, including maintenance, repairs, boating accessories, and marina space with 11 racks and plans to expand.

“Joining forces with MarineMax opens up new opportunities for Native Marine and our valued customers,” says Tommy Brashares, president and founder of Native Marine. “We are excited to combine the best of both worlds, combining Native Marine’s local expertise with MarineMax’s global resources. Together, we will continue elevating the Florida Keys’ boating experience.”