MarineMax invests in online marine retailer

Recreational boat retailer MarineMax has invested in Boatzon, a 100 percent online boat and marine retailer.  

Heralded as the first of its kind in the boating industry, Boatzon provides a platform for consumers to browse, finance, insure, purchase, and arrange delivery of boats and marine products entirely online.  

“We are excited to invest in Boatzon,’ says W. Brett McGill, CEO and president of MarineMax. “The partnership aligns well with our higher margin business growth and diversification goals. It enhances our industry leading innovative technologies and digital tools. Boatzon advances the industry and complements our customer focused efforts to provide great experiences so boaters can enjoy time with family and friends on the water. We are pleased to welcome Bryan Lenett, Michael Muchnick and the entire Boatzon team as we lead the industry with the best products and services.” 

Bryan Lenett, Boatzon’s CEO, comments: “Being avid boaters, as well as technology entrepreneurs, we realized that the marine industry lacked the online customer experiences many industries offer, and consumers have come to expect. When we set out to develop Boatzon, we wanted to incorporate best in class technology for the marine industry to provide an experience that offers a dramatically different end-to-end customer experience. We could not think of a better partnership than with MarineMax, a pioneer in the industry, who continues to push the boundaries of the consumer experience.”