Musto sets sights on LA 2008 and broadens RYA reach
Musto has renewed and expanded its partnership with the British Sailing Team, extending its support through to the 2028 Los Angeles Olympic Games.
The agreement also broadens the sailing apparel brand’s involvement across the Royal Yachting Association (RYA), with Musto becoming an official partner.
Since first collaborating in 2009, Musto and the British Sailing Team have worked closely to develop high-performance technical clothing tailored to the demands of elite sailors. This partnership has played a key role in supporting British athletes on an international level.
Under the agreement, Musto will now support a broader range of RYA programmes, events and initiatives, resulting in the partnership benefiting sailing and watersports at all levels.
Sara Sutcliffe, RYA’s CEO, comments: “Musto will play a vital role in supporting not only performance sailing, but our Together on Water strategy, helping to drive inclusion, inspiration, and engagement across all areas of boating and watersports — all while sharing our commitment to reducing environmental impact.”
“We are proud to continue our long-standing relationship with the British Sailing Team and extend our partnership across the RYA,” states Nick Houchin, Musto marketing director.
“This new four-year partnership allows us to further collaboratively develop our performance sailing gear and continue to build on the successes to date with the British Sailing Team, and Musto is also very excited at the prospect of extending our partnership across every area of boating and watersports, whether inshore or offshore, to reach more and more sailors going forward,” adds Houchin.
RYA members can enter an exclusive prize draw to win a Musto offshore jacket, valued at £500, and £150 in vouchers. Entry details can be found in the Autumn issue of the RYA magazine.
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