Nautor Swan and Edmiston’s combined vision to target ‘connoisseur’ yachtsmen
Nautor Swan and Edmiston are now enjoying a commercial partnership for the new sailing alloy 40+ metres range. The first yacht will be designed by Malcolm McKeon Yacht Design. A profile concept is shown above.
The partnership between the two is said to signify the beginning of an ‘exciting new era’ and, for Nautor Swan, this venture represents a step into a new material and size. The company says that this also marks another significant step in the Nautor Swan for America initiative that began with the partnership with American Magic, aiming to re-energise sailing in the United States.
Edmiston describes itself as a luxury superyacht yacht brokerage, with guides on its website looking at whether it’s better to buy a new – or used – superyacht.
“We acquired Nautor Swan to complement our product offering, entering the sailing segment with the most iconic brand,” says Massimo Perotti, executive chairman of Sanlorenzo, Nautor Swan’s parent company. “Sanlorenzo and Nautor Swan share similar values, catering to a club of ‘connoisseur’ yachtsmen who are passionate about the sea. We are actively exploring new markets, and have exciting plans ahead of us with sailing, also positioning itself as a sustainable choice. Our partnership with Edmiston is a natural progression of our shared vision which opens up new opportunities for the future of both brands.”
The first yacht in the alloy range will be designed by Malcolm McKeon Yacht Design. It’s predicted that McKeon’s expertise will push the boundaries of performance, while also ensuring the authenticity of the Swan experience for new and existing customers.
Sustainability at the core of Nautor Swan boat design
As such, the alloy sailing yachts will honour Nautor Swan’s aesthetic. Sustainability will be at the core of every design, incorporating cutting-edge solutions such as hydrogeneration and other technologies already experienced by Sanlorenzo, including methanol and hydrogen.
“This partnership with Edmiston is vital to completing a strategic operation that will leverage the collective expertise of Sanlorenzo in the superyacht industry,” says Giovanni Pomati, CEO of Nautor Swan. “The collaboration will create a powerful synergy of knowledge, ensuring the success of an ambitious global project and technology transfer opportunities to the sailing segment.”
Bruce Brakenhoff is the primary contact at Edmiston for the project. Edmiston’s office, located in Newport, Rhode Island, will serve as the operational hub for the promotion and sales activities.
“Nautor Swan is one of the iconic names within the sailing yacht world,” says Jamie Edmiston, chief executive of Edminston. “We are excited to embark on this journey with Sanlorenzo and Nautor Swan to establish the brand at the pinnacle of performance sailing yacht production. Working closely with Massimo and Giovanni, with Bruce leading from Edmiston we are optimistic and excited for the future”.
