Navico appoints Flak as Norwegian distributor

Navico has announced the appointment of Flak AS as its Norwegian distributor. Under the terms of the agreement Flak will distribute Navico’s recreational brands Lowrance, Simrad Yachting, B&G and C-MAP (image above). The appointment signals Navico’s intention to expand its business within the Norwegian market.

Navico says Flak is Norway’s leading business-to-business wholesaler for sailing and boating equipment. Its well-established distribution network means Navico customers will have easy access to the recreational product portfolio.

“This new partnership will enable us to better serve our customer base, as demand continues to grow within the market,” says Richard Verkleij, Navico’s director of sales, North and Central Europe. “Our existing Navico organisation based in Egersund will continue to serve direct customers and dealers with technical and sales operations, for both the recreational and commercial market. Adding Flak to our distribution network is an effective way for us to offer additional purchasing possibilities to our customers to secure their business in a fast growing consumer market.”

“This partnership represents an exciting opportunity for us to expand our business,” says Kjetil Flak, owner. “We are proud to be working with Navico, their respected brands and diverse product portfolio represent a great addition to our offering. There is a high demand for marine electronics in the market and with our industry experience and robust distribution network we believe this partnership will result in great success for both parties.”

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