Parker Adams acquires FlexiSail

Parker Adams, said to be one of the UK’s fastest-growing marine brokerages, has acquired FlexiSail. Under its new ownership, FlexiSail will continue operating under its established brand.

FlexiSail is a UK South Coast-based boat-share membership company. In 2022 it relocated to Hamble Point Marina, following a change of ownership.

“We’re excited to welcome FlexiSail into the Parker Adams family,” says Jonathan Parker, co-founder (alongside Andrew Adams) of the Parker Adams boat sales company . “Our mission has always been to expand the boating community and make boating more accessible and enjoyable for everyone, whether they’re new to sailing or seasoned sailors.

“By combining FlexiSail’s innovative boating membership model with our expertise in sales and service, we can offer boating enthusiasts the luxury of life on the water whatever their lifestyle – whether through the freedom of flexible access or the pride of full ownership.”

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The acquisition is expected to allow more member benefits and offer access to an expanded fleet of premium cruising yachts, cabin cruisers and RIBs based at Hamble Point Marina and Lymington.

For nearly 20 years, Flexisail has championed an innovative ‘ownership without buying’ model, enabling members to enjoy sailing luxury yachts and motorboats without the need to purchase a boat or the hassle of maintenance costs.

In 2024, boat-share models saw a surge of women at the helm. The market for boat shares / membership / rental (as opposed to ownership) is set to grow, a recent report from Boatsy suggested. That compared rental prices of hotels and boat holidays for larger groups and concluded that boats are economically more attractive options for short-breaks.