SailGP appoints Fiona Morgan to fulfil purpose and impact agenda

Backing-up SailGP’s recently announced agenda Race for the Future, the global league has appointed Fiona Morgan in the newly created role of director of purpose and impact.

Through Race for the Future, SailGP is looking to accelerate change, with purpose, to a cleaner and more inclusive future. Morgan joins SailGP to drive the global league’s agenda internally and externally, and deliver real value for fans, partners, host cities and staff.

Morgan joins with a track record of shaping social impact strategy and campaigns for high-profile sports brands. Recently she was the driving force behind Sky’s corporate and social purpose team, The Bigger Picture, and led the Sky Ocean Rescue consumer campaign, which reached an awareness of nearly 50 million people across Europe. Morgan is also an ambassador for Meaningful Business – a global community of leaders who combine profit and purpose to help achieve the United Nations Sustainable Development Goals by 2030.

“We have a hugely exciting opportunity as a global platform to not only transform the sport, but at the same time, drive a purpose-led agenda that inspires and delivers real and meaningful change and focuses on a better future for all,” says Morgan. “We will make decisions with a better future in mind and that’s a new and progressive way of thinking for sport.”

“We have a responsibility and purpose that goes beyond our entertainment proposition, and we are really excited to have Fiona on board to take SailGP from intention to action, and deliver our ambitious goals to effect environmental and social impact within and outside of the sport,” says SailGP CEO, Sir Russell Coutts.