Sanlorenzo Yachts UK collaborates with Linley for London showroom redesign
Sanlorenzo Yachts UK has collaborated with British design studio Linley to redesign its flagship Belgravia showroom.
The event will coincide with Frieze Week, running from 8 to 12 October 2024, when artists showcase their work across London. During this period, Linley’s studio will be transformed to reflect the Sanlorenzo onboard aesthetic, providing visitors with design inspiration for custom yachts.
“Over the last year, Sanlorenzo has seen growing demand for bespoke yachts from UK clients, and Linley has given us a unique opportunity to truly showcase the Sanlorenzo brand to UK customers in a captivating and engaging way,” says Nick Hatfield, sales manager at Sanlorenzo Yachts UK.
“For six decades, this Italian shipyard has created made-to-measure yachts that reflect the individual personalities of their owners. Like Linley’s pieces, each yacht is a unique work of art with its own story to tell.”
Visitors to Linley’s Belgravia interior design studio during the installation, at 60 Pimlico Road, will have the opportunity to meet the Sanlorenzo Yachts UK team and learn about designing custom yachts. Additionally, guests will enjoy a little Italian hospitality during the event, which runs from 10am to 5pm each day.
Italian boating giant Sanlorenzo hosted a two-week immersive experience at St Katharine Docks, London, earlier this year. Central to the immersive experience, which ran from 11-24 March 2024, was the opportunity to get onboard and explore a brand new 28-metre Sanlorenzo SL90A.
