Seldén Mast consolidates aftermarket distribution

Gosport-based Seldén Mast Ltd has consolidated its UK aftermarket distribution through Technical Marine Supplies (TMS) following an exceptionally busy start to 2021.

The buoyant market has seen Seldén with an increased demand for its extensive range of mast, rigging and deck hardware products.

“It’s certainly been a busy start to the year for us,” says Steve Norbury, managing director at Seldén Mast. “The increase in demand we’ve seen has not been without its challenges across our global supply chains and manufacturing processes.

“We’re first and foremost a factory, and we’re aware that our distribution model in the UK can sometimes create delays to the end user. We’ve therefore decided that now is the time to make a positive change, in order to support our aftermarket dealer network with better product availability and improved levels of customer service.”

Working with Seldén over the last year to increase its stock holding, TMS now has the largest stock of Seldén aftermarket products in the UK. This, coupled with its online ordering and next day delivery option as standard, will help to greatly reduce leadtimes. Equipped with a strong knowledge base across the Seldén range, TMS also has a dedicated five-person sales team offering greater support to trade customers and end users.

“TMS has expanded both warehouse space and stock holding of all key Seldén products, allowing us to offer next day delivery on thousands of their products, coupled with extensive technical knowledge,” says Nick Cook, senior sales manager at TMS.

Earlier this year, Selden launched its new block range while in December 2020 the manufacturer unveiled its first carbon furling mast.

Seldén will no longer sell direct to its UK aftermarket dealer network, all trade enquires will now be directed through to TMS. 

“We remain a strong player in the UK aftermarket, directing end user enquires through to the appropriate dealers in our network,” explains Norbury. “We’ll also continue to provide our network with information updates, tech talks and marketing materials as well as developing aftermarket focused technologies.

“Through working with TMS now and going forward, we believe we’re ensuring the end user will receive the best possible level of Seldén product support by making it more readily available in the UK.”