Seldén Mast launches US online store
Seldén Mast is launching a dedicated online platform for the US market, providing customers with a comprehensive selection of Seldén spare parts and accessories.
The new online store is designed to offer fast, convenient access to a comprehensive selection of the Seldén parts catalogue, including many hard-to-find components. It also features information about Seldén’s dealer network and will serve as a valuable resource for both DIY sailors and B2B customers.
Mats-Uno Fredrikson, director of aftermarket sales at Seldén Mast, says: “Our web shop is more than just an online store – it’s a complete resource for boat owners and industry professionals. Only consumers in the contiguous USA will be able to purchase directly from the web shop, but anyone can explore the catalogue. It’s a living reference of our spare parts and accessories — you’ll discover items you didn’t even know existed.”
The US Seldén online store is now live and accessible via the main Seldén website.
Jonas Berg, general manager at Seldén Mast, adds: “The web shop complements what our dealers already offer. It fills the gap for those small but essential parts that aren’t typically stocked by our dealers. More technically advanced products, which require professional installation, will remain exclusively available through our authorised dealer network.”
In February 2025, Seldén announced three key appointments as part of its ongoing expansion.
