SMS wins big in cruise – new market, new opportunities
The SMS Group, one of the country’s leading ship repairers and marine engineering services providers, has entered the buoyant cruise market with a bang.
SMS has an enviable reputation as specialists in ship repair, marine engineering and major fabrication projects in the Commercial Marine, Defence and Superyachts sectors. The company also operates, in-house, a Cruise and Ferry centric interior and exterior outfit business.
The interior team, headed by Dan Lockyer, has a tremendous amount of experience with regards to outfitting both conventional and high-speed ferries, superyachts and cruise ships.
This latest win comes from Holland America Line. The scope of works is to supply and fit decorative joinery frames to house new, large, TV screens to 576 passenger cabins and 166 suites. This also includes the additional joinery panels to be added to the bulkheads.
Twenty skilled SMS operatives will carry out the works over a 14-day refit period in Victoria, Canada, in Q3 of this year.
SMS have 10 weeks to procure, manufacture, assemble and then ship the goods. Whilst the program is tight the SMS approved supply chain is both geared up and experienced enough to ensure on-budget and on-time delivery.
Chris Noman, the Managing Director of SMS, says: “SMS are bringing a new approach to Cruise and Ferry outfit.
“We’ve long had the engineering experience to support the tonnage but with Dan’s ‘can do’ attitude and our longer-term approach to both colleagues and customer relationships means that we’re in this for ‘lifetime value’.
“Keener margins but longevity of revenue are key to our future which is one of the reasons we’re so excited about outfit opportunities within the cruise sector.”
Dan Lockyer, the Head of Outfit, concludes: “My own broad personal experience of the cruise, commercial and defence sector (via the RFA refit program) allows us to expand our already established service offering to all our key existing customers across the marine space.
“The growth of our outfit business is genuinely exciting for both my colleagues and I, and also our loyal customer base.”
Please contact Dan, and the interior and exterior outfit team on info@sms-marine.co.uk or 02381 141 010 for more information.
