Steinlager back onboard as Official Sponsor
Emirates Team New Zealand is proud to have Steinlager return as an Official Sponsor and Official Beer Partner of Emirates Team New Zealand’s for the defence of the 36th America’s Cup in Auckland in 2021.
Steinlager has been a longtime supporter of Emirates Team New Zealand dating back to New Zealand’s first attempt at America’s Cup glory in 1987 in Fremantle.
Grant Dalton, Team New Zealand’s CEO, says: “Steinlager is a truly iconic Kiwi brand that has always stayed strong and believed in Emirates Team New Zealand and our quest for the America’s Cup. They’ve been on the boat for every win we’ve had, and we had Steinlager in our hand when we grasped the Cup in Bermuda in 2017 – a ritual we plan to keep alive in March 2021. Although it is always about the end result when we’re on the water, Steinlager helps to remind us to enjoy the journey.”
In 2021, it will be over two decades since Emirates Team New Zealand successfully defended the America’s Cup on home waters. History now has the chance to repeat itself at one of New Zealand’s most iconic sporting events and Steinlager will be there on the boat again, and as the cold one that crew and fans can celebrate with when the hard work is done.
