Superyacht uniform supplier ramps up New Zealand expansion

Australian marine clothing and superyacht uniform supplier, Quality Marine Clothing (QMC), has opened a new office in Auckland as it expands into New Zealand.
Previously operating as Uniform Shelf, the New Zealand branch will now trade as Quality Marine Clothing New Zealand, strengthening QMC’s presence across the Pacific.
The new office, located in the viaduct area will be managed by Michelle Crooks, a seasoned professional with extensive experience in the marine and superyacht sectors.
“New Zealand has always been a key market in the Pacific, and we are proud to have the right team on the ground in the right location,” says Duncan Curnow, sales & marketing director of QMC. “This expansion has been a long time in the making, and we are all incredibly excited to bring our expertise and high-quality service to the region.”
Founded by marine enthusiasts Duncan Curnow and Tony Liddy in 2017, QMC has built a strong reputation for providing premium uniforms and has offices in Sydney, Cairns, the Gold Coast, and Hong Kong, as well as representation in Fiji, Tahiti, and key Australian locations.
Michelle Crooks, who joins QMC to lead the New Zealand office, says: “While my business was thriving, I saw the growth and support QMC can offer. Their approach aligns perfectly with mine, and I’m thrilled to be part of the team,” she said.
The new Quality Marine Clothing New Zealand office will offer a range of premium uniforms and branded merchandise tailored to the marine, superyacht and corporate customer.