Suzuki collaborates with OceanR on new eco-initiative

Suzuki GB has launched a new campaign in collaboration with sustainable apparel manufacturer, OceanR, to help remove plastics from our oceans.

This new initiative will see Suzuki committing to the removal of 1kg of plastic waste from the oceans with every outboard sold in the UK from now until the end of March 2023. As part of this process, Suzuki will also give customers a custom-designed, Suzuki/OceanR hoodie that is made from a mix of organic cotton and recycled polyester.

“We are thrilled to be able to launch this exciting new campaign which we believe can help make a real difference to our oceans,” says Mark Beeley, head of ATV & marine for Suzuki GB.

“As we know, plastic pollution is a huge problem, and it is through collective and collaborative action such as this that will have the biggest impact. The initial launch phase for this project will be until the end of March, but we are hopeful of being able to extend this to a longer-term commitment in partnership with OceanR as I believe our ethos is very much aligned with theirs.”

Suzuki says this latest campaign is the step in its global ‘Clean Ocean Project’, which has also seen the Japanese manufacturer launch its own integrated micro-plastics collection device. Currently fitted as standard to the DF115 and DF140, the company says it hopes to roll the device out across the entire range. 

Suzuki’s Clean Ocean Project started in 2011 as a global network of beach clean activities. It has since developed to include technological innovations such as the micro-plastics collection device and changes to Suzuki’s operational processes, such as the removal of nearly 20 tonnes of plastics from its packaging since 2021.