Suzuki Marine launches revolutionary finance initiative

British Marine’s Futures project has indicated that the marine industry needs to consider new ways to target and access its consumer market.

British Marine member, Suzuki GB, launched a new finance product at this year’s London Boat Show that shows it is already seeking to tackle this issue head on.

To encourage more people to take to the water with reliable, cleaner and more efficient outboard engines, Suzuki GB’s Marine Division is now offering Suzuki Marine Finance across its entire range of outboard engines. In what is believed to be an industry first for an outboard manufacturer, Suzuki Marine has partnered with leading finance provider, Omni Capital Retail Finance (Omni Capital), for the initiative. It will offer competitive finance options on the entire range of outboard engines, from the DF2.5 (2.5hp) up to the DF350A (350hp).

George Cheeseman, Head of Suzuki GB’s Marine Division, said: “We’re always innovating and thinking of new ways we can help our customers and the marine industry as a whole. Often the simplest of ideas can have the greatest impact. I feel that offering consumers flexibility in how they purchase outboard engines will be a great boost for the UK marine industry.

“The initiative will benefit boatbuilders and dealers by making it easier for them to sell Suzuki’s market-leading range of high-performance engines. It will also make reliable, more efficient outboard engines more accessible for consumers with affordable monthly payments, which will encourage more people to take to the water.”

This story is from British Marine.