Swedish boat brands announce split
The board of directors of Arcona Najad Yachts AB has decided to split the well-known Swedish brands into two separate companies; Arcona Yachts AB and Najad Yachts AB.
Arcona’s operation will continue to be run by the same team led by CEO Urban Lagnéus, while Najad will establish a new CEO and board.
“We have carefully considered different strategic options for both brands in order to best accelerate their growth. Our conclusion is that both companies will have a better ability to grow by being run as two separate entities with a 100 per cent focus on each brand,” says Håkan Eksandh, owner of Arcona Yachts AB and Najad Yachts AB.
Established in Sweden in 1969, the Arcona yacht fleet has six performance cruiser models from 34ft to its new 50-foot flagship.
Najad Yachts is a producer of exclusive sailing yachts from the island of Orust in Sweden. The first Najad was produced in 1971 and today the Najad range consists of five models ranging from 39-57ft.
The split of the companies will take effect immediately and further enquiries can be made to Urban Lagnéus at Arcona Yachts or Najad at info@najad.se.
