Swedish e-foils now stocked in Dubai by Ocean 360
Ocean 360 is partnering with Awake as its authorised dealer in the UAE. The former is a yachting solutions provider in the region, the latter is a Sweden-based company involved in e-foil and e-surf board technology to bring ‘thrilling performance with environmental consciousness’.
“We are thrilled to partner with Awake and offer their remarkable e-foil and e-surf boards to the UAE market,” says Bogdan Borascu, group marketing director of Ocean 360. “This collaboration reflects our commitment to providing the most advanced and premium marine technology for our clients, and we are excited to expand the region’s water sports options with these high-performance products.”
The partnership was unveiled at Abu Dhabi International Boat Show 2024, stocks of the Awake Ravik 3 e-surfboard and Awake Vinga 3 e-foil will be available in Ocean 360’s Dubai showroom (more info about when and wear customers can try them out is available on the company’s website).
Ocean 360 says the alliance aligns perfectly with its mission to ‘enable the luxury lifestyle at sea’ because it adds an additional high-end brand to its portfolio, while supporting the UAE’s vision for a sustainable future (delve into the latest UAE marine news). In addition to Awake, Ocean 360 now offers Seabob, Belassi, Pirelli and Searaft in its tenders and water toys division.
Ocean 360 will provide full sales and after-sales support, including product demonstrations and maintenance, for Awake’s e-foil and e-surf boards. It describes the boards as combining sleek design, cutting-edge engineering, and sustainability.
“The new partnership with Ocean 360 aligns perfectly with our expansion strategy in the region, as both companies address a premium segment through high-end products and services,” says Jon Uriarte, director of business development for Awake. “Even more, we are delighted that Ocean 360 can offer also the aftersales and maintenance for Awake clients through their dedicated division.”
