Survey reveals severe labour concerns across Australia’s marine industry
More than 90 per cent of Australia’s marine industry is concerned about a shortage of skilled labour, according to...
Marine research and reports
Buying marine B2B advertising? The questions marketers should be asking
For marine marketers buying advertising on a B2B media platform can feel deceptively simple. A publisher sends over a...
Yacht brands report younger buyers amid shifting ownership trends
Leisure marine may be attracting a younger audience, but whether that translates into sustained ownership growth is far less...
Why marine B2B advertisers are rethinking prestige and prioritising engagement
For years there has been a familiar argument in marine media buying. If a company wanted international authority, senior...
Global superyacht industry worth €54bn, new study reveals
A new study, conducted by Deloitte and Vrije Universiteit Amsterdam, reports that the superyacht sector generates approximately €54bn in...
Marine B2B advertising is changing, campaigns now matter more than ever
For years, marine industry advertising followed a familiar formula. A company booked a print advert in a trade title,...
Confindustria Nautica report: global boatbuilding reached €33.3 billion in 2025
According to a new report produced by Deloitte in partnership with Confindustria Nautica (the Italian Marine Industry Association), the...
UCL study asks: Do electric boats really make less noise?
A new, peer-reviewed study has been conducted by University College London (UCL) to examine underwater radiated noise across a...
Boating brands struggling with social media engagement, new study reveals
A study examining social media activity across the boating sector has shown relatively low levels of audience interaction compared...
‘Ha ha. Nope’: survey responses paint shocking picture of whether PPE is fit for boatbuilders
A new safety standard aimed at making personal protective equipment (PPE) more inclusive has been introduced across the UK....
Sailing’s pay gap laid bare: women earn less – and 85% report sexism
A new study has found a 22 per cent gap in daily pay for men and women, with no...
