Yacht brands report younger buyers amid shifting ownership trends
Leisure marine may be attracting a younger audience, but whether that translates into sustained ownership growth is far less...
Marine research and reports
Why marine B2B advertisers are rethinking prestige and prioritising engagement
For years there has been a familiar argument in marine media buying. If a company wanted international authority, senior...
Global superyacht industry worth €54bn, new study reveals
A new study, conducted by Deloitte and Vrije Universiteit Amsterdam, reports that the superyacht sector generates approximately €54bn in...
Marine B2B advertising is changing, campaigns now matter more than ever
For years, marine industry advertising followed a familiar formula. A company booked a print advert in a trade title,...
Confindustria Nautica report: global boatbuilding reached €33.3 billion in 2025
According to a new report produced by Deloitte in partnership with Confindustria Nautica (the Italian Marine Industry Association), the...
UCL study asks: Do electric boats really make less noise?
A new, peer-reviewed study has been conducted by University College London (UCL) to examine underwater radiated noise across a...
Boating brands struggling with social media engagement, new study reveals
A study examining social media activity across the boating sector has shown relatively low levels of audience interaction compared...
‘Ha ha. Nope’: survey responses paint shocking picture of whether PPE is fit for boatbuilders
A new safety standard aimed at making personal protective equipment (PPE) more inclusive has been introduced across the UK....
Sailing’s pay gap laid bare: women earn less – and 85% report sexism
A new study has found a 22 per cent gap in daily pay for men and women, with no...
Gruelling round Britain race doubles as floating science lab for marine conservation
The Crown Estate has partnered with the GB Row Challenge – a rowing race around Great Britain that collects...
New research challenges traditional boat launch strategies and buyer assumptions
New boat launches are designed to dazzle. Cinematic videos, dramatic reveals and months of planning are meant to spark...
