Tiara Yachts and Tiara Sport now under one brand
S2 Yachts has consolidated its Tiara brands (Tiara Yachts and Tiara Sport) under the Tiara Yachts banner.
“The definitions of yacht and sport have evolved since the inception of Tiara Sport in 2017. Sport has shifted and blended from vessels meant to be enjoyed for the day to vessels that can be enjoyed for longer trips and with more people, similar to what we see in our yacht products. Our outboard products continued to grow in length and scope, which was not necessarily something we envisioned when we started Tiara Sport,” says CEO Tom Slikkers. “Ultimately, our brand families were more alike than they were different. Those shifts, paired with our desires to streamline resources and focus, led us to this change.”
The Tiara Yachts branding transition kicks off with the launch of the 48 LS, the first outboard powered model under the Tiara Yachts name with its debut at Ocean Reef Club in Key Largo, Florida.
