Twin Vee issues update on BoatsForSale.com
Manufacturer of Twin Vee and AquaSport boats, Twin Vee PowerCats has released updated plans for the full-scale launch of BoatsForSale.com, which the company acquired earlier this year.
Twin Vee entered into an agreement to acquire BoatsForSale.com and YachtsForSale.com in February 2025 – a strategic move that ramps up Twin Vee’s diversification in the digital marine marketplace space.
According to the boat manufacturer, BoatsForSale.com is currently undergoing its final migration to Twin Vee’s scalable architecture powered by Microsoft Azure and AI Foundry tools, with the full transition expected to be complete no later than 1 May 2025.
Tom Huffman, the company’s chief information officer and head of Twin Vee’s digital division, is overseeing the site’s migration and development. He says: “During this first phase, our focus is to connect buyers and sellers by improving listing and search processes, while maximizing SEO and marketing strategies to generate high-quality leads.”
Twin Vee says this milestone will begin an aggressive push to onboard dealers nationwide and provide the marine industry with a fresh, fair, and dealer-friendly alternative to legacy classified platforms.
“We’ve already begun onboarding new dealers and the feedback has been overwhelmingly positive,” says Joseph Visconti, CEO and president of Twin Vee PowerCats. “Dealers are increasingly frustrated by the rising cost structures imposed by existing platforms like Boat Trader. Articles are being published highlighting dealer backlash and dissatisfaction with these escalating fees. We believe BoatsForSale.com is arriving at the perfect time to offer a smarter, more cost-effective solution.”
As Twin Vee continues to build out the BoatsForSale.com internal team, the company is also preparing to roll out proprietary technology designed to improve listing functionality, streamline buyer-seller-dealer engagement, and deliver performance-based insights to help move inventory faster.
Highlights of BoatsForSale.com’s upcoming features include:
- Advanced inventory management tools
- Dynamic dealer dashboards with real-time analytics
- Streamlined lead capture and routing technology
- Integrated marine valuation tools (Wizz Banger)
- Enhanced national search engine optimisation for listings
“BoatsForSale.com will be more than just a listing site,” adds Visconti. “We’re building an ecosystem. Our vision is for BoatsForSale.com to become the go-to national platform where OEMs, dealers, and individual sellers can connect with serious buyers-and do it without breaking the bank.”
