Yamaha names business planning division manager

Yamaha’s U.S. Marine Business Unit has appointed Monica Arroyave as division manager, marine business planning. In her new role, Arroyave will lead the firm’s efforts to create, communicate and align Marine Business Unit strategic objectives across the organisation.

Yamaha’s U.S. Marine Business Unit, based in Kennesaw, Georgia, is responsible for the sales, marketing, and distribution of Yamaha Marine products in the U.S.

“Monica is a strong asset to the Marine Business Planning Division. Her experience and unique skillset will help Yamaha better serve our dealers, builders, customers and the marine industry overall as we continue to strengthen our business,” says Andrea Tetto, director of marine planning at Yamaha U.S. Marine Business Unit. “Monica’s unique perspective will help us grow our team and continue to foster improvements in a dynamic business environment.”

Prior to joining Yamaha, Arroyave served as a global sales and marketing executive for Michelin North America, Inc. She has experience in sales and marketing for companies including Michelin North America, Inc., Gilbarco Veeder-Root Company, AB Volvo and Cummins, Inc.

Arroyave reports directly to Andrea Tetto, director of marine planning at Yamaha U.S. Marine Business Unit.