Winners of 2022 Neptune Awards for marine marketing revealed
Marine Marketers of America (MMA) has announced this year’s winners of its 2022 Neptune Awards for marine marketing.
A committee of creative professionals judged entries across 22 different categories covering a range of original marketing content and collateral. All content considered had been created and executed during 2022.
This year’s awards, which were handed out during this year’s Discover Miami International Boat Show, featured a new award category dedicated to boat show marketing — with the inaugural gong claimed by Yachts360.
“We are always so impressed with the entries we receive from individuals, agencies and companies that represent our industry,” says Alisdair Martin, chair of the Neptune Awards.
In addition to individual honours, Sportsman Boats was selected as the top entry among all Neptune categories and handed the King Neptune Award in the category of ‘best website landing page’ for its Seakeeper Ride website.
This year’s Neptune Awards winners are:
• Integrated marketing campaign: Sea Ray Boats
• Social media campaign: Pursuit Boats
• Grassroots event: Sea Tow Foundation
• Influencer collaboration: Recreational Boating and Fishing Foundation (RBFF)
• Product literature: Blackfin Boats
• Product marketing: AYBC
• Video series, single long video, and email marketing: BRP (Sea-Doo)
• Boat show marketing: Yachts360
• Single short video: Crestliner Boats
• Regional / local marketing: Strongs Marine
• Integrated marketing campaign: National Marine Manufacturers Association (NMMA) – Discover Boating
• Newsletter (print, digital, blogs): 6 North Yachts
• Website – brand: Sea Tow Services International for its Sea Tow brand website.
• Online advertising: Boston Whaler
• Public relations campaign: Recreational Boating and Fishing Foundation (RBFF)
• Marketing innovation: Heyday Wake Boats
“Judging was incredibly difficult this year as all of the entries were very strong,” says Martin. “These efforts have so much to show, not only in positioning their own brands in innovative and creative ways, but to also accelerate the growth of the marine industry. We’re incredibly proud of everyone.”
