adidas makes 30 million pairs of shoes with ocean plastic
adidas says, since 2015, it has created more than 30 million pairs of shoes with Parley Ocean Plastic, half of which were produced last year alone.
The company is aiming to help end plastic waste by developing products that either use recycled materials, are made to be remade, or are made with nature.
Parley Ocean Plastic™ is upcycled plastic waste intercepted on beaches and coastal communities, and adidas says it is launching a series of new products with Parley over the next few months.
Those include a new Ultraboost 21 x Parley and Ultraboost DNA x Parley running shoes made with reclaimed fishing nets.
The fishing net footwear will also be part of adidas’ ‘Made to be remade’ scheme whereby products are made to be worn, returned to the company, ground up and remade into something new.
The company says its next ‘mission’ with Parley starts ahead of World Oceans Day (June 8), when it will harness the power of sport as a force for change, inviting everyone to Run For The Oceans once again. Since 2017, says adidas, the initiative has united over three million runners around the world, collectively clocking up 25.5 million kms and raising $2.5m to help Parley develop several initiatives and educational programs in the fight against marine plastic pollution.
For every kilometre run between May 28 and June 8, via the adidas running app, Parley global clean up network will clean up the equivalent weight of 10 plastic bottles, up to a maximum of 500,000 lbs of marine plastic waste from beaches, remote islands, and coastlines. adidas.com/runfortheoceans