Alpha Custom Yachts appoints North American dealer

Alpha Custom Yachts has appointed Denison Yachting to be its exclusive North American dealer. 

Alpha Custom Yachts is a family owned luxury yacht builder based in the United States. Founded by two independent boat dealers, brothers Roberto and Jorge Abourmrad, Alpha has multiple yachts under construction, up to 140 feet in length.

If all goes as planned, hull two of Alpha Custom Yachts‘ Spritz 102 will be on display at the 2021 Fort Lauderdale International Boat Show. 

“I’m honored to be chosen by Alpha to represent such an exclusive brand. A brand who’s ethos is to create a beautiful yacht that follows form and function. I know how it sounds, because everyone says that they have built the perfect yacht — but Roberto and Jorge have done it,” commented David Johnson of Denison Yachting. “They have a combined lifetime of yachting experience and when they put their heads together to design the Spritz and Alpha models — the outcome is the perfect yacht in its size category.” 

“We consider Denison not only to be a leader in the brokerage community but also accustomed to selling new yachts. They’ve already represented other brands and that sets them apart from the standard activity of a brokerage firm,” says Roberto Aboumrad. 

Denison will be promoting all sales for the Alfresco and Spritz lines.