Amanda Ward new director of marketing at MarineMax

MarineMax has appointed Amanda Ward as its director of marketing.

Ward is set to drive forward MarineMax and its associated brands across all platforms. She will provide guidance in developing and evaluating marketing strategies that align to supporting, growing, and investing in the businesses. She’s been with the company for 12 years, serving most recently as the marketing operations manager.

Ward was recognised as part of the Boating Industry’s 40 Under 40 in 2019 and held the role of vice president of communications for the AMA Tampa Bay chapter for two years.

“Amanda’s passion for the industry shows in her tireless efforts to consistently elevate our marketing efforts,” says Abbey Heimensen, vice president of marketing. “Her amazing leadership and passion have driven our marketing team to push further and think outside the box to help produce marketing campaigns that have elevated our stores and marketing efforts. Since Amanda joined, she has always consistently exceeded expectations. We are honoured to have Amanda on our team and can’t wait to see how much more she will achieve in her new role.”

In October, MarineMax announced record results for its fourth quarter and full fiscal year ending 30 September 2022. Revenue grew over 16 per cent to a record US$536.8 million for Q4 2022, from US$462.3 million for the comparable quarter last year.