Ancasta introduces Bluegame Yachts to the UK market

A few short weeks after the new partnership in the UK between Sanlorenzo and the Ancasta Group was made public, Ancasta International Boat Sales announces that Bluegame yachts are now available through its network.

Bluegame has been a brand of Sanlorenzo since 2018, when the shipyard decided to incorporate Bluegame and work with its founder, professional Olympic sailor Luca Santella, and CEO Carla Demaria to develop the niche BG and BGX yachts.

A key element of the brand is the focus on design and fine craftsmanship, along with a high-tech approach to manufacturing and sustainability. Bluegame reinvents traditional layouts, blending large flexible outdoor spaces, protected walkways and functional deck arrangements with high-performance hulls and luxury interiors.

A spokesperson for Bluegame comments: “We are very happy to welcome Ancasta Group, a primary and experienced player in the UK market, with an excellent global reputation. The British owners are a very demanding target, due to their long-standing yachting expertise and we believe that Bluegame is the perfect answer to their needs and habits. That’s the reason why we think that our partnership will bring great results.”

The new BGX60, presented at the recent Genoa Boat Show, has already obtained a very positive reception from the market with multiple boats sold. Also previewed at the show was the new flagship BG72, the latest model in the brand’s original range, which Bluegame says was created with the aim of offering all the comforts of a flybridge yacht to those who prefer open boats.

“Ancasta is extremely proud to be bringing these beautifully crafted and innovative boats to the UK market through our extensive network,” says Nick Griffith, Ancasta Group Managing Director. “We’re looking forward to introducing the Bluegame concept to discerning British owners and we’re sure this new brand will be very well received by our clients.”

The first yacht, a BG42, will be arriving in the UK in March 2021, with viewings and demonstrations available before she makes her UK debut at the British Motor Yacht Show in 2021.

Viewings of the full range (BG42, BG62 and BGX60, BGX70) are available at the shipyard in Ameglia, and Bluegame will also be exhibiting at Düsseldorf Boat Show 23-31 January 2021.

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