ASG signs distribution agreement with Aquafax

Advanced Systems Group EMEA BV (ASG EMEA), a supplier of products and integrated systems to the marine, RV, and specialty vehicle industries, has signed of a new multi-year distribution agreement with Aquafax, one of the UK’s leading technical marine distributors.

From the 1st September 2021, Aquafax will supply and distribute Mastervolt, Whale, C-Zone, Blue Sea Systems, BEP, Ancor, Lenco, Marinco, ProMariner Garelick and Attwood to a marine industry aftermarket and OEM customer base in the UK.

“Aquafax is proud to begin this new strategic partnership with ASG EMEA, providing our customers comprehensive access to ASG EMEA’s award winning product portfolio,” says Andy Davies, group sales director at Arleigh Group. “We have made significant investment within our organisation to ensure that we offer our customers and suppliers a first-class service and market leading support. We are pleased that this has been recognised with the signing of this agreement. We see substantial growth potential for Aquafax, ASG EMEA and our valued trade customers.”

Nick Holland, director of OEM and distribution at Advanced Systems Group EMEA, comments: “It is a pleasure to announce our partnership with Aquafax. The Aquafax team already has excellent technical knowledge of many of the ASG brands, making them a natural fit for this new agreement. Their values align with our own, with a commitment to offering excellent customer service, dedicated technical support and high availability across all ASG brands. The Aquafax team shares our passion for the marine industry, and we are looking forward to a long and prosperous business relationship.”

Aquafax is a division of the Arleigh Group. This partnership agreement will also cover UK distribution of Advanced Systems Group EMEA brands through Aquafax’s sister division, Nova Leisure. As trade wholesalers Nova Leisure deals exclusively with Motorhome, Caravan and Camper Convertor dealers, manufacturers, repairers, and workshops.

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This article was written and/or edited by the UK-based MIN team.

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