Brunswick’s pre-owned boat business opens new US location
Boateka, Brunswick Corporation’s certified pre-owned boat business, has announced a new location just outside of Atlanta in the United States.
The former West Georgia Boat Center will now be home to Boateka’s newest location. Boateka, which operates through a digital platform and dealership model, sells refurbished and pre-owned vessels nationwide with flat-fee shipping options.
“West Georgia Boat Center presented a strategic opportunity for us to expand the Boateka brand and create a pathway to better serve a key boating market through our customer-focused platform,” says Brenna Preisser, president of business acceleration at Brunswick Corporation. “With an established and talented team in the market, we are confident that Boateka will address a marketplace need, offering certified pre-owned boats with a warranty.”
Boateka’s newest location joins its flagship location in Merritt Island, Florida, which was established in early 2021. Boateka says its new location will have a mix of models from 17 different Brunswick brands, such as Bayliner, Boston Whaler, Lund and Sea Ray.
“We are thrilled to launch the Boateka brand in the local community and continue our mission of revolutionizing the pre-owned boat buying experience,” says Robbie Caron, retail director at Boateka. “We have received incredible momentum from our flagship location, and we look forward to replicating our success in the Atlanta market as a trusted partner in the community.”
As part of the transition, all employees of West Georgia Boat Center are now part of the Boateka team.
Boateka is hosting a official grand opening for the community on 10 February 2024 from 11am to 3pm at its new location: 225 E Render St, LaGrange, GA 30241.
Earlier this month, Brunswick reported its earnings for the fourth quarter and full year of 2023 and said that, despite a challenging market environment, it achieved the second-highest sales in its history.
The company saw net sales of $6.4bn for the year and anticipates revenues between $6 and $6.2bn for fiscal 2024.
Image courtesy of Boateka.