Boatyard launches AI ‘virtual assistant’ for boaters

Boatyard, a customer experience platform designed for the marine industry, has launched Boatyard.ai, billed as the industry’s first virtual AI assistant for recreational boaters.

Boatyard, which was founded in 2015 and acquired by MarineMax in 2020, says Boatyard.ai is designed to make it easy for boaters to find the information and services they need to make the most of their time on the water.

Powered by artificial intelligence, the tool provides boaters with answers to common questions about their boats and local waterways.

“We are thrilled to provide unprecedented access to information to help boaters discover and enable remarkable experiences on the water,” says Nathan Heber, president of Boatyard. “Bringing the power of AI to our community of boaters and service pros is the next step in our team’s effort to transform the marine service experience.”

Boaters can access the tool at the Boatyard.ai website. The firm says enhancements to the technology are planned to help drive customer engagement for dealers, brokers, marinas, service providers, manufacturers, and more.