British Motor Yacht Show opens with over 80 yachts on display
The British Motor Yacht Show 2025 opened at Swanwick Marina in the UK county of Hampshire this morning (15 May), with several new model launches and organisers reporting increased participation from international brands.
The invitation-only event, organised by Premier Marinas, runs until 18 May and is designed to cater to serious buyers focused on brokerage and immediate acquisition.
This year’s edition of the annual British Motor Yacht Show, which is positioned at the higher end of the leisure marine sector, showcases more than 80 motor yachts, sports cruisers, day boats and RIBS from over 45 British and international manufacturers.
Founding partners of the show include Premier Marinas Swanwick, along with Princess Yachts, which marks its 60th anniversary this year, Sunseeker International, which is debuting the Predator 55 and Manhattan 68 (2025) models, and Fairline, recently bought by Bronzewood Capital.
Several other new launches are scheduled. UK premieres include the Pearl 63, designed by Bill Dixon and Kelly Hoppen, as well as new models from Saxdor, Bellini, Axopar, Bavaria and Fjord. Rib-X International’s Phaeton makes its world debut.
British boatbuilding remains central to the event. Among the companies presenting hand-built vessels are Cockwells and Rustler Yachts.
New international exhibitors for 2025 include Fleming Yachts and Dutch shipyard Van den Hoven Jachtbouw, which specialises in fully customisable aluminium motor yachts.
Andrew Lewis, sales and marketing director at Premier Marinas, says: “Critically, the British Motor Yacht Show remains a transactional event, offering discreet brokerage services and private buying appointments. This focused model is resonating with affluent buyers seeking lifestyle assets, and in a climate where second home purchases in the UK are facing significant additional taxation, investment in luxury motor yachts remains free of stamp duty or second property surcharges.”
The UK leisure marine sector is currently valued at over £1.4bn, according to British Marine (figures from 2024).
