BRP sells Alumacraft to North American firm
Image courtesy of CNW Group/BRP.
Canadian firm BRP — maker of Sea-Doo watercraft and the parent company of boat brands including Manitou and Quintrex — has agreed to sell Alumacraft’s assets to Bryton Marine Group, a family-owned company operating in Washington State, US, and British Columbia, Canada.
Alumacraft is a manufacturer of aluminum fishing boats based in Saint Peter, Minnesota.
This transaction comes on the heels of BRP’s decision to sell its marine businesses and to double down on its powersports activities, in a bid to boost near-term profitability. Yesterday (1 April 2025), MIN reported BRP had sold its aluminium boat brand Telwater to Yamaha Motor Australia, a subsidiary of Yamaha Motor.
In its recent financial results for 2025, BRP reported a decline in both revenue and profits, noting that sales have been impacted by volatile conditions and ongoing uncertainty, including global tariff disputes. As a result, the firm has decided to defer providing financial guidance for fiscal year 2026.
Alumacraft acquisition
“I am proud of the strong foundation we have built over the years for this iconic brand, and happy to have found the right buyer for Alumacraft,” says José Boisjoli, president and CEO of BRP. “The family-owned Bryton Marine Group has been in business for decades, and we believe that their core values and culture will enable Alumacraft employees to unlock the full potential of the business. We sincerely thank the employees for their dedication, and wish them the very best in this next journey.”
Bryton Marine Group is a diversified group of marine manufacturers specialising in aluminum boats ranging from 17ft to 150ft (5.2m to 45.7m). Their brands serve commercial, government, recreational sportfishing and adventure boat markets in North America. According to the firm’s website, Bryton Marine Group is North America’s largest privately owned welded aluminum boat builder, consisting of five business units and six brands.
Byron Bolton, CEO of Bryton Marine Group, says Bryton Marine Group saw an opportunity to complement its existing roster of renowned boat brands through the purchase.
“We are thrilled to acquire the Alumacraft marine business from BRP. This expansion of our North American boatbuilding brand footprint supports our growth and long-term ownership objectives,” says Bolton. “For more than 75 years, Alumacraft has been part of family memories. Its heritage is strong in the marine community and we can’t wait to continue growing the brand worldwide. We look forward to welcoming to the Bryton family Alumacraft’s talented employees and loyal dealers. They have been instrumental in building the brand’s reputation for quality and innovation.”
This transaction is expected to close by the end of BRP’s first quarter.
In a statement, BRP and Bryton Marine Group say they will work in collaboration during this period, to ensure a ‘smooth and successful transition’ for all parties involved.
