Brunswick launches apparel collection in Abercrombie & Fitch

Brunswick Corporation has entered into a licensing partnership with Changes Inc. that will bring selected brands from its marine portfolio into mainstream retail through licensed apparel.

The first launch under the agreement is a limited-edition Boston Whaler collection featuring graphic T-shirts and sweatshirts. The range will be available online and in Abercrombie & Fitch stores from July 2026.

The agreement also covers other Brunswick brands, including Mercury Marine and Mercury Racing, with further retail partnerships expected to follow over time.

“This partnership with Changes Inc., is about building a long-term, multi-brand platform that extends Brunswick’s reach into non-endemic retail environments that connect with consumers long before they ever step foot on a boat,” says Nicole DaPra, licensing manager at Brunswick Corporation. “Boston Whaler’s launch at Abercrombie & Fitch showcases this strategic enterprise initiative, enabling us to engage younger audiences, build brand awareness earlier in the consumer journey and meet consumers where they already are.”

Changes Inc. will develop and distribute licensed apparel through its retail network as part of the partnership.

“Brunswick has the strongest portfolio of heritage brands in the recreational marine category, and we see significant opportunity to bring that portfolio into mainstream retail over time,” says Will Thompson, vice president of licensing at Changes. “Boston Whaler’s launch at Abercrombie & Fitch is just the start. We are proud to be Brunswick’s partner in building a licensing platform that can scale across brands and retailers in the years ahead.”

Brunswick Corporation is headquartered in Mettawa, Illinois and employs approximately 14,000 people across 26 countries.

Changes is headquartered in New York and was established in 1977. The company designs, manufactures and distributes licensed apparel, and works with entertainment and consumer brands including Paramount, Jack Daniel’s and Sony Consumer Products.