MMA calls for 2022 Neptune Awards judges
Marine Marketers of America (MMA), an organisation for marketing professionals in the recreational marine industry, is selecting the judging panel for the 2022 Neptune Awards competition.
The contest, now in its 15th year, celebrates the achievements of marketing communications for marine marketers in North America. It is open to any company or organisation producing and publishing marine industry marketing work between January 1 and December 9, 2022.
Last year, 163 entries across 24 categories were judged by more than 88 volunteers – a panel of independent judges following established criteria.
The contest is accepting entries across 22 categories, including two new additions – dealer marketing strategy, open exclusively to dealers, and influencer collaboration/marketing. Additionally, a best-in-show “King Neptune” will be awarded to the top entry among all categories.
Each judge will be responsible for vetting one or two categories of the Neptune Awards based on set criteria.
Organisers say judges will be assigned based on areas of expertise and in accordance with any conflict of interest. Entrants to the competition are allowed to judge categories in which they are not competing. This year, categories range from video, integrated marketing campaigns, social media and more. The number of entries will vary by category.
For their participation, each judge will have access to the full creative assets submitted to their category, which is propriety and not shared with further audiences. In addition, a special digital badge will be available demonstrating the professional’s role as a Neptune Award judge.
“The aim is for judges to leverage their marketing and communications expertise to identify entries that are excelling in originality and serving as a benchmark to others in the industry,” says Victor Gonzalez, co-chair of the Neptune Awards. “As a previous judge myself, I can speak to the value of this experience as a true source of inspiration and opportunity to collaborate with some of the most innovative minds in marine marketing.”
The judging period will take place from December 19, 2022 – January 6, 2023. Judges will have three weeks to review entries when it is most convenient for their schedules. Winners will be announced in February 2023 during the Miami International Boat Show.
Creative professionals interested in judging the 2022 Neptune Awards, or learning more about the judging process, can sign up online, and a member of the awards committee will reach out.
