Cox Marine expands Canadian presence with Diesel-Bec appointment 

Cox Marine has introduced Diesel-Bec Power Solutions as its new distribution partner in Canada, strengthening the company’s presence in the region.

The agreement pairs Cox Marine’s high-performance diesel outboard technology with Diesel-Bec’s local engine sales and service expertise. Under the deal, Diesel-Bec will handle the promotion, sale and distribution of Cox’s portfolio of prpducts across its designated territory, while delivering ongoing service, warranty and technical support to both dealers and end users.

The move aligns with Cox Marine’s strategy to build a specialist global distribution network focused on complete lifecycle customer support.

Gemma Crocker, commercial operations director at Cox Marine, says: “For us, selecting the right distribution partner is about much more than sales. We want partners who can represent the Cox brand, develop the dealer network and, most importantly, provide customers with the level of technical and aftersales support expected from Cox Marine. 

“Diesel-Bec brings valuable local expertise and a strong service-focused approach. We are very pleased to welcome them to our network and excited about what we can achieve together in Canada.” 

Brian Wendt, president Diesel-Bec and Superior Diesel Power Solutions group comments: “Cox Marine offers a compelling diesel outboard proposition, and we are excited to represent the brand. We see significant opportunities for the technology in the Canadian market and look forward to building a strong dealer and customer support network around the product.

“We look forward to working closely with Cox and our customers to grow the presence of Cox products in the Canadian market.”