EBI reveals three-year strategy, adds new members
The European Boating Industry (EBI) has confirmed details of its new strategy and objectives for the next three years, along with a fresh logo, updated branding and two new members.
EBI, the organisation that represents the recreational boating sector in Europe, outlined several major decisions during its annual General Assembly meeting.
Foremost is the new strategy spanning the period 2022-2025, which EBI says is based on a mission statement of “advancing and representing a sustainable boating and nautical tourism industry”.
EBI says it will focus its actions in the coming three years on the core area of active interest representation at European level while introducing several initiatives that will “offer added value to EBI’s members and the industry.”
The new strategy is accompanied by a new logo and branding, the first update since EBI was founded in 2009.
Additionally, EBI welcomed the Irish Boat Rental Association as a full member, and the Electric Boat Association of Greece as a sustaining member.
“We are proud of the launch of our strategy, and we invite all associations and partners to work with us to implement it over the next three years,” says European Boating Industry president Jean-Pierre Goudant. “We will be focusing on policy areas that we have identified as crucial for the future of our industry together with our members.
“At the core of our new strategy is the element of competitiveness and keeping Europe at the forefront of manufacturing, services, and nautical tourism. We have therefore chosen to prominently include the Made in Europe element. This is also crucial for the exciting new developments around sustainability and digitalisation that will transform our sector in the next years and decades.
“We also very much welcome the Irish Boat Rental Association and Electric Boat Association of Greece as new members of our growing network across Europe. The enlargement of our membership represents a strengthening of our role at European level.”
More information on the new strategy, objectives and policy priorities can be found on the EBI website.