Ex-Formula 1 manager takes group chief marketing role at Sanlorenzo
Renato Bisignani has been appointed group chief marketing & communications officer for Sanlorenzo.
Bisignani began his career at Renault, in the Formula 1 division, before moving on to Ferrari where, over the course of six years, he held various positions including business development manager to head of communications and head of marketing & partnerships.
In 2016, he joined Formula E as a manager in the marketing, communications and digital areas. In 2021, he joined Aston Martin as head of global marketing and communications, playing a pivotal role in repositioning the brand within the ultra-luxury and high-performance segment.
The new appointment follows Sanlorenzo’s integration of Simpson Marine and Nautor Swan and the group’s new organisational structure, which was announced at the end of 2024.
In his new role at Sanlorenzo, Bisignani will lead the brand, marketing and communications division, working closely with the company’s management to develop and implement new strategies aimed at enhancing the group’s global visibility.
“We are pleased to welcome Renato to our team, which grows bigger and more diverse year after year,” saysMassimo Perotti, executive chairman of Sanlorenzo. “The decision to bring in a talented manager with extensive experience in the high-end luxury sector will allow Sanlorenzo, as well as Bluegame and Nautor Swan, to continue achieving significant success, strengthening our position in the segment”.
Bisignani adds: “I am extremely proud and enthusiastic to work alongside such a visionary entrepreneur and a true innovator in the yachting industry like Mr. Perotti. Over the past twenty years, he has transformed Sanlorenzo into a symbol of Italian excellence and a global leader in the sector. Together with a highly skilled team, we now embrace the challenge of projecting Sanlorenzo into a future vision, while respecting the authentic values of the brand”.
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