Fairline appoints new dealer for Greece and Cyprus

British luxury motor yacht manufacturer Fairline has announced Fairyachts as its new Greece and Cyprus dealer.

Fairyachts is headed up by Aris Sophocleous, who has a 15-year relationship with Fairline, and is an owner of a Targa 65.

Sophocleous says: “The team has visited many yacht factories and yards, boat shows and thoroughly investigated the yacht industry for many years, and we feel Fairline is ahead of the competition which is why we wanted to focus exclusively on Fairline as a brand.

James Powell, sales director at Fairline, adds: “We began the year announcing Fairline Austria and Bulgaria as new additions to our network and we’re delighted to bolster this with Fairyachts taking our total number of dealers worldwide to 46. Aris’s commitment to the Fairline brand is admirable and as a Fairline owner himself can provide buyers with first-hand experience of being a Fairline owner. We’re looking forward to a long relationship with the team and reaching new customers in the Eastern Mediterranean.”

“Greece is undoubtedly the most desirable destination for yacht owners in the Mediterranean,” adds Sophocleous. “It offers the biggest coastline in the Mediterranean sea basin of more than 16,000km, with more than 1,200 islands and 4,800 islets/rock islands. Greek ports and marinas facilitate around 170,000 pleasure yachts with 85,000 of them being motor yachts.

“I’m confident Fairline can have a considerable share of new pleasure yachts in the market and especially the length categories which Fairline offers. Cyprus on the other hand, is a true follower. It has considerable infrastructure in place, new luxury marinas and a significant increase in sales of new pleasure yachts during recent years, which has all the makings of success for us.